Sprout is a family-owned startup dedicated to producing premium-quality virgin coconut oil, emphasizing purity, sustainability, and organic goodness. To establish a strong presence in the mass market, a comprehensive brand strategy was developed, focusing on approachability and trust.
 

The logo design plays a crucial role in conveying the essence of the brand. A vibrant green color was chosen to reflect the product’s natural and organic origins, while also evoking freshness and vitality. The focal point of the logo is the stylized ‘O,’ creatively designed as a vector representation of a halved coconut with a splash of coconut milk—highlighting the simplicity and purity of the sole ingredient used in production.
 

Beyond the logo, the brand identity extends to business cards, office stationery, packaging design, and product labels, ensuring a cohesive and recognizable visual language. Every element was carefully crafted using Adobe Illustrator, Photoshop, and InDesign, maintaining a polished and professional aesthetic that aligns with Sprout’s commitment to quality and authenticity.
 

This branding approach not only reinforces the company’s dedication to offering a premium product but also strengthens its connection with health-conscious consumers seeking natural and sustainable alternatives.