SportsMedDr is a YouTube awareness channel dedicated to educating its audience about all aspects of sports and exercise, with a focus on sports medicine, sports science, and nutrition. The platform aims to bring attention to important topics within the sports world, helping individuals stay informed on how to maintain peak performance and recover from injuries safely.
 

The logo design for SportsMedDr reflects this dual focus on sports and health. It cleverly integrates the image of a stethoscope with elements representing four primary sports: football, basketball, cricket, and tennis. These sports were chosen for their prominence in the platform’s content and are symbolized through stylized representations within the logo, blending the athletic energy of sports with the professional care of sports medicine.
 

The bold typography used in the logo ensures that the brand's message stands out, conveying strength and trustworthiness. The color palette of red and grey was carefully selected to evoke a sense of passion, safety, and reliability—qualities central to both sports and health. Red represents the drive and energy required in sports, while grey adds a sense of professionalism and stability, aligning with the medical side of the brand.
 

In addition to the logo, the branding package includes a full range of materials designed to extend the brand identity across different touchpoints. This includes business cards, office stationery, caps, sports towels, and tote bags, all of which maintain the clean, professional aesthetic while reinforcing the channel’s commitment to sports and health education.
 

The project was executed using Adobe Illustrator for vector design, Photoshop for image manipulation, and InDesign for layout design, ensuring all branding elements were polished and ready for both digital and physical formats.