DESIGN PORTFOLIO

At Carnival Movies International, a leading movie distribution company headquartered in Singapore, I was designated to lead the design and marketing team. My primary responsibility was conceptualizing and implementing branding strategies tailored to promote movies in overseas markets, ensuring maximum visibility and audience engagement.
 

This involved designing promotional materials such as posters, banners, and digital assets for movie campaigns. Each promotional element was carefully crafted to align with the movie's theme and resonate with diverse international audiences. The characters featured in the posters were meticulously extracted from movie stills, rasterized, and converted into high-quality vectors to ensure sharp, scalable designs.
 

Adobe Illustrator and Photoshop were the primary tools used to develop these visuals, enabling seamless integration of cinematic elements with innovative design techniques. By maintaining a consistent and striking visual identity, these designs played a pivotal role in establishing the movies’ presence in global markets and enhancing Carnival Movies International’s brand image as a premier distributor in the entertainment industry.
 

The showcased posters represent a blend of creativity, technical expertise, and strategic branding, demonstrating the effort that went into creating impactful advertising campaigns for international audiences.